WILLIAMSBURG, Va. – William & Mary, in partnership with W&M Dining and Aramark, has implemented cashless concessions at all home athletic competitions for the 2026-27 academic year in an effort to improve speed of service and the overall fan experience.

The transition to fully cashless transactions at concession stands is designed to reduce wait times and streamline the purchasing process for fans. The move follows a growing trend among collegiate and professional stadiums and sporting venues across the country and reflects support expressed in a recent survey of William & Mary fans.

All concession stands at W&M Athletics venues will accept major credit cards, including Discover, Mastercard and Visa, as well as mobile payment options including Apple Pay, Google Pay and Samsung Pay. Cash will no longer be accepted at concession stands.

Reverse ATMs will not be available at W&M Athletics venues. Fans are encouraged to have a debit or credit card or mobile payment option available prior to attending home events.