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William & Mary Athletics

Green & Gold Program - Supporting William & Mary's Name, Image & Likness Initiatives

With college athletics entering a new era following the approval of the House v. NCAA settlement, William & Mary is taking deliberate steps to position its programs and student-athletes for long-term success.

“William & Mary’s approach has always been grounded in integrity and thoughtful planning,” said Brian D. Mann, Director of Athletics. “As the landscape changes nationally, we are focused on building systems that serve our student-athletes well and align with the mission and values of the university.”

These changes include new opportunities for supporters to make charitable contributions through new NIL enhancement funds, known as Green & Gold Funds, to promote student-athlete success and competitive excellence within a compliant and sustainable framework. Gifts can be directed to a specific sport, allowing supporters to invest in the continued growth and success of those programs, and can be made in all the traditional ways that gifts come to W&M.

WAYS TO SUPPORT NIL AT W&M  


 

Green & Gold Funds

 

The Green & Gold Funds allow individuals to make a tax deductible gift that directly support student-athletes through these team-specific NIL enhancement funds.
 

   MAKE A GIFT   

 

 

Green & Gold Exchange

 

The Green & Gold Exchange allows businesses and brands to connect with student-athletes directly through the use of their NIL. 
 

   CONNECT   

 

Athlete's Threads

 

Fans can purchase gear supporting their favorite student-athletes through Athlete's Threads. 
 

   PURCHASE GEAR   

 

Tribe women's basketball celebrates winning a CAA Championship at midcourt at CareFirst Arena in Washington, D.C.
Volleyball circles up on the sideline and on the court prior to its home match with Norfolk State.
A view from the center field wall looking at a full Plumeri Park prior to opening pitch vs. ECU in 2024.
Zable Stadium, including the Smith-McGloughlin Grandstand with the sun setting and a lens flare.

FREQUENTLY ASKED QUESTIONS


 

Ariel view of the Mackesy Tennis Center.
Tribe football huddles up, throws water, and celebrates a home win over Hampton in 2024.
 A W&M corner flag, gold with a green W&M, with a lens flare as a result of the sun.
A packed grandstand at Martin Family Stadium during men's soccer's game with High Point in 2023.

CONTACT US


 

Branding/Licensing Questions
Andy Rowdon
Executive Associate Athletics Director, External Operations
abrowdon@wm.edu
(757) 221-1459

 

W&M Athletics Foundation 
Todd McFarlane
Senior Associate Athletics Director, Advancement
temcfarlane@wm.edu
(757) 221-2059