WILLIAMSBURG, Va. – William & Mary Athletics has partnered with FanWord, introducing FanWord Assist into its digital storytelling strategy to deepen the connection between the Tribe and its community. The collaboration brings a powerful, AI‑powered content solution to one of the nation's most historic and tradition‑rich athletic programs.

FanWord is one of the leading AI technology and storytelling companies in college sports, working with more than 150 athletic organizations nationwide. Its flagship platform, FanWord Assist, equips sports communication teams to efficiently create high‑quality feature stories, game recaps, and player bios while preserving the authenticity and character that fans value most.
"We are excited to partner with FanWord to enhance the digital content we provide to our fans," W&M Executive Associate Athletics Director for External Operations Andy Rowdon said. "FanWord's AI-powered storytelling platform will help our media relations staff streamline coverage for each of our programs and also spark creativity as we look for innovative ways to tell the stories of Tribe Athletics, our 500+ student-athletes, and an alumni base that spans the globe."
 
With this partnership, William & Mary joins a rapidly-growing roster of NCAA Division I programs and conferences leveraging FanWord Assist to enhance their storytelling, including programs like Tulsa, Colorado, UConn, USF, SMU, Little Rock, Mercer, and Morehead State.

"William & Mary has a proud tradition of excellence and a rich legacy of storytelling," said Chris Aumueller, CEO of FanWord. "We're honored to provide Andy and his team with tools that help them share their student‑athletes' journeys in ways that engage, inspire, and strengthen the bond between their teams and the wider community."

In an era when digital content drives fan connection, recruiting, and alumni engagement, William & Mary's adoption of FanWord Assist signals a commitment to amplifying the stories that matter most. This partnership will empower Tribe Athletics to share more stories, more effectively, across every platform where their community connects.

ABOUT FANWORD
FanWord is one of the leading AI technology and storytelling companies in the college sports industry and currently works with more than 150 athletic organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here.