WILLIAMSBURG, Va. — With college athletics entering a new era following the approval of the House v. NCAA settlement, William & Mary is taking deliberate steps to position its programs and student-athletes for long-term success.

"William & Mary's approach has always been grounded in integrity and thoughtful planning," said Brian D. Mann, Director of Athletics. "As the landscape changes nationally, we are focused on building systems that serve our student-athletes well and align with the mission and values of the university."

These changes include new opportunities for supporters to make charitable contributions through new NIL enhancement funds, known as Green & Gold Funds, to promote student-athlete success and competitive excellence within a compliant and sustainable framework. Gifts can be directed to a specific sport, allowing supporters to invest in the continued growth and success of those programs, and can be made in all the traditional ways that gifts come to W&M.
 
A New National Framework
The House v. NCAA settlement, approved in 2025, represents a significant change in how universities may support student-athletes. The agreement provides schools with greater flexibility to invest in student-athlete success, and participate directly in NIL (Name, Image & Likeness) activity — all within a structured, annually renewable framework.
 
Strategic Leadership and Collaboration
To guide this work, W&M Athletics has appointed Larry Pulley, longtime dean of the Raymond A. Mason School of Business, as its first Interim General Manager. In this role, Pulley will lead strategic initiatives that strengthen business intelligence, NIL operations, recruiting, and student-athlete performance. His leadership will also focus on using data analytics to inform decision-making across programs and building cross-campus partnerships.

The Green & Gold Exchange, which connects student-athletes with business and community engagement opportunities, will continue to operate under the broader NIL umbrella and in coordination with William & Mary's compliance, academic, and external teams.
 
Evolving with Purpose
"We are entering a period of rapid change, and that requires clarity, adaptability, and the kind of strategic thinking that is core to William & Mary," Mann said. "We'll continue to assess our approach annually and make adjustments as the national model develops."

Mann also expressed, on behalf of William & Mary Athletics, deep gratitude to the 1693 Alliance for its early leadership in advancing NIL at the university.

"The 1693 Alliance played a vital role in establishing the foundation for NIL at William & Mary," Mann said. "Their commitment, vision, and support for our student-athletes helped us chart a responsible and forward-looking path. We are sincerely grateful for their partnership and the passion they brought to Tribe Athletics during this transformative period."
 
Frequently Asked Questions (FAQs)

What is NIL?
NIL stands for Name, Image & Likeness. It allows student-athletes to be compensated for the use of their personal brand — whether through promotional partnerships, appearances, or other ventures. The NCAA first adopted NIL policies in 2021.

How does the House v. NCAA settlement change things?
The settlement allows universities to engage more directly with student-athletes, within a new compliance framework that expands educational and developmental opportunities. Each institution will determine annually how and when to participate.

Who oversees NIL at William & Mary?
The NIL program is managed within William & Mary Athletics, in partnership with the William & Mary Athletics Foundation and in coordination with university compliance staff.

How does NIL benefit student-athletes?
NIL provides student-athletes with opportunities for personal and professional growth while developing skills in leadership, entrepreneurship, and financial literacy.

Are NIL contributions tax-deductible?
Contributions made through the William & Mary Athletics Foundation that support NIL education and program development may qualify as tax-deductible charitable gifts. Donors are encouraged to consult their tax advisors for guidance.

Are coaches involved in NIL?
Yes. Coaches may assist in identifying educational priorities and ensuring that NIL opportunities align with the values and goals of their teams and the university.