William & Mary Athletics

Max Ginsberg joined the Tribe in April of 2024 after spending the previous three seasons as an assistant coach at his alma mater Cornell under Tribe head coach Brian Earl.

In his two seasons at W&M, the Tribe owns 37 wins and posted back-to-back top-five finishes in the CAA standings. The Green and Gold has been one of the fast teams in the country the last two years, ranking third in average length of possession in 2024-25 and leading the country in 2025-26.
 
Each of the last two years, W&M has ranked among the top 10 in the country in bench scoring and in the top 25 in adjusted tempo, fastbreak points, and assists. In 2025-26, the Tribe led the CAA in assist-to-turnover ratio, assists, bench scoring, effective field goal %, fastbreak points, field goal %, free throws made, scoring, and steals.
 
In 2025-26, W&M won 20 games for the 10th time in program history. The Tribe reached a number of heights seldom seem for the Green and Gold. The program reached its highest NCAA NET ranking in school history, coming in as high as No. 50 in December. W&M also ascended to its highest KenPom rating since the 2016-17 campaign

In his first season in Williamsburg, Ginsberg helped W&M one of the top turnarounds in the country, a 7.5-game improvement, to finish with 17 wins. The Tribe posted an 11-7 record which ranked as the eighth-best conference improvement in the country.

During his three seasons at Cornell, the Big Red posted a 54-20 record, including 25-17 in the Ivy League. Cornell qualified for the Ivy League Tournament, which only takes four teams, during all three seasons, and five players earned All-Ivy League honors, including a first teamer in 2023-24. Over that span, the Big Red also regularly led the Ivy League and ranked among the national leaders in scoring offense, 3-pointers made and attempted, field goal %, effective field goal %, assists, assist-to-turnover ratio, bench points, fastbreak points, and steals.
 
In 2023-24, Ginsberg helped the Big Red to one of the best seasons in school history. Cornell posted a 22-8 mark, which marked the second-most wins in school history, and finished in tie for second in the Ivy League standings at 11-3. The Big Red also received the program’s first bid to the NIT. Cornell posted a school record for assists and assist-to-turnover ratio in a season in 2023-24 and ranked in the top three in school history in 3-pointers made, steals, and scoring average. Nationally, Cornell led the country in bench scoring, while ranking among the top 20 in effective field goal % (sixth), assists (sixth), 3-pointers made (10th), 14th in field goal % (14th), and scoring (16th).
 
In 2022-23, Ginsberg and the Big Red won 17 games and qualified for the Ivy League Tournament. Despite replacing four starters, Cornell opened the season 14-4 with a two-point loss at eventual ACC champion and Final Four participant Miami (Fla.). The Big Red led the Ivy League in 11 categories, including scoring offense (81.7) and 3-pointers made (10.7).
 
Despite being picked seventh in the preseason Ivy League media poll, Cornell earned the program's second conference tournament bid and posted a 15-11 final record in Ginsberg's first season back in Ithaca.
 
Ginsberg spent two seasons as director of basketball operations under Coach Brett Nelson after one year as the team's video coordinator under Coach Bill Carmody at Holy Cross. His primary responsibilities included coordinating recruiting efforts, summer camps and day-to-day office duties, in addition to serving as the team’s travel and video coordinator.

As an undergraduate, Ginsberg spent four years with the Cornell men’s basketball program. He served as the assistant to the director of basketball operations during the 2017-18 season, where he assisted with practice plans, scouting reports, film editing and travel arrangements. Ginsberg also spent three years as the team’s head student manager. In addition, he was the director of the Cornell summer basketball camp in 2017, while working as a coach at summer camps for Holy Cross and UCLA.
 
Ginsburg earned his bachelor of science in policy analysis and management from Cornell in 2018. He received a master’s degree in communication management from the University of Southern California in 2019.