William & Mary Athletics

Luke Ford joined the Tribe men’s basketball staff in October of 2014 as the program’s director of basketball operations and completed his fifth season in the capacity in 2018-19.

In Ford’s first two seasons, the Tribe tallied 20-win seasons to go along with the CAA Regular Season Championship and National Invitation Tournament (NIT) appearance in 2015. The Tribe has won 90 games in Ford's five seasons in Williamsburg.

Ford’s duties with the Tribe include organizing team travel and meals, overseeing a staff of six student managers, designing and organizing recruiting mail outs, team video and film exchange and various other administrative tasks. He oversaw design projects within the Tribe basketball office, and a remake of the men’s basketball locker room during his tenure. His efforts in the locker room include graphics wraparounds and player entertainment improvements with a new 65-inch TV and an XBox One. During the summer of 2017, he completed a remake of the Tribe recruiting lounge, including a new wallwrap and photos.

A Charlottesville, Va., native, Ford previously served in the same capacity at UMBC. He graduated from the University of Virginia in May of 2014 with a bachelor’s degree in foreign affairs along with coursework related to basketball analytics, statistical analysis, psychology in sports and exercise, and management accounting.

Ford served as a manager of the Cavaliers’ men’s basketball team for four seasons under head coach Tony Bennett and spent the 2012-13 season as co-head manager and the 2013-14 campaign as the team’s head manager. During his senior year in 2014, Virginia won its first ACC Tournament Championship since 1976 and its first outright ACC Regular Season Championship since 1981. The Cavaliers were a No. 1 seed in the 2014 NCAA Tournament and advanced to the Sweet 16. His duties as a head manager included creating and distributing mail outs for recruits, managing the recruiting database, breaking down film and creating and managing a game film export database.

Ford worked with the NBA Top 100 Camp as a statistician and videographer from 2010-14. He also worked at the Tony Bennett Basketball Camp as a league commissioner, while also assisting with camp logistics. Ford has also developed advanced metrics designed to improve player chemistry, shooting mechanics, and defensive strategy.

Ford played four seasons of basketball at Albemarle (Va.) High School and served as co-captain during his senior season. He received the Patriot Award for his exemplary team leadership.