An integral and valuable member of the Tribe’s staff, Bill Cole enters his 11th season at William & Mary and was promoted to the role of assistant athletics director for football operations in the spring of 2022.
Cole’s primary responsibilities include assisting with the coordination of travel, meals, housing, recruiting and other logistics pertaining to the football program.
Cole joined W&M’s staff after serving as the director of operations at Wagner during the previous two seasons. In his role with the Seahawks, Cole’s responsibilities included handling the budget, team travel, team meals, summer camps and player housing.
Among Cole’s other duties were game day management, coordination of planning team events and special projects. Additionally, he interfaced with the college’s faculty and staff as well as the athletic department’s facilities, marketing and media relations offices.
Prior to joining Wagner’s staff, Cole served two years as a staff assistant with football operations for the Miami Dolphins where he assisted with training camp, game day activities and scouting, among numerous other operational duties.
Cole began his coaching career as a student recruiting assistant at Florida State from 2007-09.
A native of Cooper City, Fla., Cole earned a bachelor’s of science degree in sports management and business from FSU in 2008, while he received a master’s degree in business administration from Wagner in 2012.
