WILLIAMSBURG, Va. – With the start of the 2026 William & Mary football season just a few months away, the athletics department is excited to announce a number of enhanced fan experiences available this fall at Zable Stadium. Among the highlights are pre-game areas, shuttle service, the Kids Zone, fan experience upgrades and more.
 
Green & Gold Grove
Looking for a spot to host your group for pregame festivities before a W&M Football game? Tribe Athletics is giving fans the opportunity to reserve a spot around Kaplan Arena on the Green & Gold Grove. A single-game space is $75 and includes one parking pass.
 
Fans' pre-game festivities on the grass areas within the Black and General Parking lots is still encouraged. Those spots are available game day only and is on a first come first serve basis at no additional cost.
 
To reserve your spot in the Green & Gold Grove, contact the Tribe Ticket Office at (757) 221-3340 or via email at tribetickets@wm.edu. The guidelines set for in the Game Day Parking Area Policy apply to all areas around Kaplan Arena and Zable Stadium on football game day.

 

Parking Shuttle Service
Two dedicated 30-person shuttles will operate on a direct circuit between the main Kaplan Arena parking lot and Zable Stadium on football game days. The shuttles will run from the Black Lot to Gate 1 at Zable Stadium on a loop beginning one hour from game time to 30 minutes after kickoff and then again from the start of the 4th quarter to 30 minutes post-game.
 
Kids Zone
The Kids Zone is back for the 2026 season and fans are encouraged to stop by and explore interactive features that include:

• Free face paint
• Balloon art
• Interactive lawn games (ladder ball, corn hole, Plinko, connect four, giant Jenga)
• 2026 Football poster pickup
• Autographs with members of a W&M Olympic sports team
• Special guest appearances from Reveley the Griffin

 
The Kids Zone will be setup adjacent to the North Endzone on the grassy area by the flag pole for all six home games.
  
Video Board Layout
This season, fans will experience an exciting new look for the video board format with redesigned visuals that bring the action closer than ever. The updated layout will continue to feature the game clock and score as well as key stats and information while also incorporating enhanced sponsor elements and more live-game shots to better capture the energy inside Zable. The refreshed design creates a more engaging game day atmosphere and an improved viewing experience for every Tribe fan.
 
Fan Experience Purchases
W&M Athletics is offering fans a number of unique opportunities for purchase during the 2025 football season. Enhance your game day experience with any of the opportunities below by visiting the Ticket Page at TribeAthletics.com. Opportunities are limited per game, so act fast.
 
Sit in the Broadcast Booth for a Quarter - $500
Get an inside look at the Tribe's radio broadcast and a front-row seat to hear the call of the action. This opportunity can seat up to two fans.
 
Kickoff Kid - $50
Enhance the game-day experience for your child with the Kickoff Kid upgrade. A young fan will be shown on the videoboard once the Tribe kicks the ball off in either the first or second half.
 
Videoboard Message - $50 per video board message
Fans can purchase messages to be displayed on the videoboard during a break in game action. This upgrade is a great opportunity for a birthday shoutout, anniversary message, etc.
 
Pregame Sideline Pass - $50
Get up close to the action pregame and watch the Tribe warm up from the sidelines. Limited passes are available for this experience. The Tribe Ticket Office will coordinate with fans where and when to meet for each home contest.
 
High Five Tunnel - $25 per participant 
Join the High-Five Tunnel and pump up the Tribe as they run onto the field. The Ticket Office will coordinate when to meet at the tunnel.
 
Premium Spaces
The Touchdown Club, located in the South Endzone, will feature an increased capacity of 300 this season.
W&M will also introduce a NEW North Endzone Hospitality space in 2026 that includes all the perks of the Touchdown Club but also offers a more private experience and can be reserved for full or half rental. The exclusive area features:
• Premium catered food from 1693 Catering
• Cash bar (alcoholic and non-alcoholic beverages
• Exclusive field-level seating
• Flat-screen TVs offering access to other sporting events from around the country
Anyone interested in more information should complete a  Premium Space Inquiry Form or call the Ticket Office at 757-221-3340.
 
SeatGeek
William & Mary Athletics and SeatGeek have partnered to create the new Ticket Office Marketplace for Tribe Athletics.
 
From your online ticket account, you can now directly list tickets for home Tribe Athletics events that you are unable to attend, a perfect way to ensure your seats are being filled by other Tribe fans.