WILLIAMSBURG, Va. — The William & Mary Athletic Department unveiled its promotional schedule for all 15 men's basketball home games for the upcoming 2026-27 season. The slate features theme nights, exclusive giveaways, fan experiences and so much more.
The promotional schedule features Gold Rush, Star Wars Day, Education Day, Senior Night and much more.
The Tribe opens the 2026-27 season on Nov. 2 when it welcomes Bridgewater for a 7 p.m. contest at Kaplan Arena.
Season tickets for both men's and women's basketball for the highly-anticipated 2026-27 season are still available. To purchase visit TribeAtlhetics.com/Tickets, e-mail tribetickets@wm.edu or call the box office at 757-221-3340 to secure your seat today. Additionally, men's basketball flex voucher cards, women's basketball flex vouchers cards and mini plans are on sale now.
| 2026-27 Men's Basketball Promotions Schedule |
| Date |
Opponent |
Promotions |
Buy Tickets |
| Mon. | Nov. 2 | 7 PM |
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- Season Opener: Come out to Kaplan Arena for the Tribe's season opener against Bridgewater
- Bucket Hat Giveaway: William & Mary branded bucket hats will be given to the first 350 students
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| Sun. | Nov. 8 | 6 PM |
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- Trivia Night: Come test your Tribe men's basketball knowledge for a chance to win a $250 Under Armour gear pack
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| Tue. | Nov. 17 | 7 PM |
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- Teddy Bear Toss: Fans are encouraged to bring new teddy bears or plush toys to toss at halftime. Collected toys will be donated locally for children. The Spirit Shop and Bookstore will offer bears for purchase on the concourse.
- Game televised on MASN
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| Fri. | Nov. 20 | 11 AM |
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- Education Day: Join 1,500 students, teachers and faculty from around the area to cheer on the Tribe
- Season ticket members and single-game purchasers will recieve communication about changed seat locations for this game only
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| Tue. | Dec. 1 | 7 PM |
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- Study Break Game: Take a break from studying, hang out with some therapy dogs and cheer on the Tribe at Kaplan Arena.
- Game televised on MASN.
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| Tue. | Dec. 22 | 12 PM |
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- Holiday Hoops: Get in the holiday spirit as the Tribe takes on the Chanticleers
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| Thu. | Dec. 31 | 2 PM |
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- New Year's Eve Celebration: Close out 2026 with the Tribe's CAA opener against Drexel
- Game televised on CBSSN.
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| Sat. | Jan. 2 | 2 PM |
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- New Year, Same Tribe: Open up 2027 with a CAA contest against the Phoenix
- Game televised on MASN
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| Thu. | Jan. 14 7 PM |
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- Decades Night: Enjoy throwback hits from the 50's, 60's, 70's, 80's, 90's and 2000's as the Tribe takes on the Pirates
- Game televised on MASN
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| Sat. | Jan. 16 | 2 PM |
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- Star Wars Day: Dress up as your favorite Star Wars character at Kaplan Arena and celebrate the iconic movie franchise
- Game televised on MASN
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| Sat. | Jan. 30 | 2 PM |
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- White Out: Welcome back students! Wear white and show out to Kaplan for a replica jersey giveaway and postgame autograph session with the team
- Game televised on MASN.
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| Thu. | Feb. 4 | 6 PM |
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- Military Appreciation Night: Discounted tickets for all active or former service members as the Tribe shows its gratitude for all men and women in uniform
- Griffin Giveaway: The first 1,000 fans will recieve a stuffed mini griffin upon entry
- Game televised on CBS Sports Network
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| Sat. | Feb. 6 | 12 PM |
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- Gold Rush: W&M celebrates the 12th annual Gold Rush Game at Kaplan Arena. 1,000 gold t-shrts will be distributed to all fans
- Game televised on CBS Sports Network
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| Thu. | Feb. 18 | 7 PM |
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- Go Green Game: Wear green to support the tribe and the first 500 fans will recieve a rally towel
- Game televised on MASN
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| Thu. | Feb. 25 | 6:30 PM |
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- Senior Day: Come honor the W&M senior class in the home finale
- Game will be televised on CBS Sports Network
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