WILLIAMSBURG, Va. – With the calendar turning to August, the Tribe football season is fast approaching. Learn more about the enhanced fan experience at Zable Stadium for the 2025 season, including security improvements, pre-game areas, shuttle service, the new Kids Zone, fan experience upgrades, and more.
 
Security Enhancements
Furthering its commitment to a first class and secure environment at home athletic events, William & Mary will implement the use of walk-through metal detectors at the entrances to athletic venues (both ticketed and non-ticketed events) beginning in the fall of 2025.  This enhanced security method mirrors standard practice at most major professional and intercollegiate athletic events throughout the country and compliments the Clear Bag Policy already in place. Through the use of these contactless walk-through metal detectors, attendees will have a more efficient experience upon arrival compared to previous seasons. The detectors will be placed at the entry to the venue, and all fans will receive guidance from trained security staff throughout the process.  
 
Fans will proceed through metal detectors prior to having their tickets scanned for venue entry. Entrants will not need to remove items such as belts, cell phones, coins, jackets, jewelry, watches, wallets, shoes or other small objects. 
 
If additional screening is necessary, security staff will ask the individual to proceed to a secondary screening area, where they will be asked to divest themselves of certain items and pass through again until clear.
 
Green & Gold Grove
Looking for a spot to host your group for pregame festivities before a W&M Football game?  Tribe Athletics is giving fans the opportunity to reserve a spot around Kaplan Arena on the Green & Gold Grove. A single-game space is $75 and includes one parking pass. Fans can also purchase a season-long spot with a parking pass for $375.
 
Fans' pre-game festivities on the grass areas within the Black and General Parking lots is still encouraged. Those spots are available game day only and is on a first come first serve basis at no additional cost.
 
To reserve your spot in the Green & Gold Grove, contact the Tribe Ticket Office at (757) 221-3340 or via email at tribetickets@wm.edu.  The guidelines set for in the Game Day Parking Area Policy apply to all areas around Kaplan Arena and Zable Stadium on football game day.
 
Parking Shuttle Service
Two dedicated 30-person shuttles will operate on a direct circuit between the main Kaplan Arena parking lot and Zable Stadium on football game days. The shuttles will run from the Black Lot to Gate 1 at Zable Stadium on a loop beginning one hour from game time to 30 minutes after kickoff and then again from the start of the 4th quarter to 30 minutes post-game.
 
Kids Zone
Fans are encouraged to stop by the new Kids Zone this season and explore interactive features that include:
 

• Face paint
• Balloon art
• Interactive lawn games (ladder ball, corn hole, Plinko, connect four, giant Jenga)
• 2025 Football poster pickup
• Autographs with members of a W&M Olympic sports team
• Special guest appearances from Reveley the Griffin

 
The new Kids Zone will be setup adjacent to the North Endzone on the grassy area by the flag pole for all 6 home games.
 
Fan Experience Purchases
W&M Athletics is offering fans a number of unique opportunities for purchase during the 2025 football season. Enhance your game day experience with any of the opportunities below by visiting the Ticket Page at TribeAthletics.com. Opportunities are limited per game, so act fast.
 
Sit in the Broadcast Booth for a Quarter - $500
Get an inside look at the Tribe's radio broadcast and a front-row seat to hear the call of the action. This opportunity can seat up to two fans.
 
Kickoff Kid - $50
Enhance the game-day experience for your child with the Kickoff Kid upgrade. A young fan will be shown on the videoboard once the Tribe kicks the ball off in either the first or second half.
 
Videoboard Message - $50 per video board message
Fans can purchase messages to be displayed on the videoboard during a break in game action. This upgrade is a great opportunity for a birthday shoutout, anniversary message, etc.
 
Pregame Sideline Pass - $50
Get up close to the action pregame and watch the Tribe warm up from the sidelines. Limited passes are available for this experience. The Tribe Ticket Office will coordinate with fans where and when to meet for each home contest.
 
High Five Tunnel - $25 per participant 
Join the High-Five Tunnel and pump up the Tribe as they run onto the field. The Ticket Office will coordinate when to meet at the tunnel.  
 
SeatGeek
William & Mary Athletics and SeatGeek have partnered to create the new Ticket Office Marketplace for Tribe Athletics.
 
From your online ticket account, you can now directly list tickets for home Tribe Athletics events that you are unable to attend, a perfect way to ensure your seats are being filled by other Tribe fans.
   
Alcohol Sales
William & Mary Athletics, in partnership with Aramark and the W&M Police Department, will once again have alcohol sales from concessions areas at Zable Stadium for the 2025 season. Fans will have the opportunity to purchase beer, wine, and seltzers for consumption in their seating areas.
 
W&M will incorporate alcohol management expectations as set forth by Aramark corporate policy, which includes:

• Alcoholic beverages will only be sold from Aramark concessions, located throughout the stadium on the main and upper concourses and on the visiting side.
• Fans wishing to purchase OR consume alcohol must have their identification verified by RMC event staff at a wrist band station prior to purchasing at a concession stand.
• No liquor will be available.
• Fans wearing a wristband will be permitted to buy a maximum of two drinks at a time, with a limit of four drinks per day.
• No unopened containers will be permitted to be sold.
• No outside alcohol will be allowed into the venue, and no alcohol will be permitted to leave the stadium.
• Sales and distribution of alcohol will stop at the end of the third quarter.
• All Aramark employees who serve alcohol will be certified in an accredited alcohol service program.
• The no-reentry policy at Zable Stadium will remain in effect.