Williamsburg, VA – William & Mary Athletics announced today, in partnership with Van Wagner Sports, that TicketSmarter has joined its corporate partner program. The sponsorship promotes TicketSmarter as the official ticket resale and marketplace sponsor of the William & Mary Tribe.

"We are consistently seeking new and creative opportunities to pursue excellence in all areas," said Kevin Dwan, William & Mary's Senior Associate Athletics Director, External Operations. "As we execute our strategic plan, Tribe 2025, aligning with an emerging market leader like TicketSmarter synchs with our goals of providing an enhanced fan experience and making it as easy as possible for fans to support the Tribe." 

As the official ticket marketplace sponsor, TicketSmarter now offers William & Mary fans the opportunity buy and sell tickets for the Tribe's home and away games, including the 2020 Colonial Athletics Association Men's Basketball Tournament at the Entertainment and Sports Arena in Washington, DC, starting on March 7 and running through to the championship game on March 10.

"TicketSmarter is proud to enter a partnership with William & Mary and we look forward to many years of close collaboration," said TicketSmarter CEO Jeff Goodman. "As an extension of our collegiate efforts, we hope to continually develop our relationships with collegiate conferences, teams and bowl games to bring fans exciting sports experiences."
 
Van Wagner Sports, the university's athletics multimedia rights holder, facilitated the development and secured the partnership with TicketSmarter.
 
ABOUT WILLIAM & MARY ATHLETICS — William & Mary Athletics boldly pursues excellence in all areas. Our responsibility is to deliver a holistic experience with high standards of performance; providing an environment where champions of uncompromising character, fully engaged with campus and the community, prepare to make a positive impact on a complex and changing world. The success in competition can only be matched by the commitment to excellence in the classroom, as William & Mary's Federal Graduation Rate has led the nation among public university athletic departments for more than a decade.
 
ABOUT TICKETSMARTER – With seats for over 100,000 live events and 48 million tickets for sale, TicketSmarter helps customers from all walks of life experience the power and excitement of live events by creating helpful partnerships and giving back. TicketSmarter is committed to partnering with St. Jude's Children Research Hospital from every transaction to help treat and eliminate childhood cancer. In addition to partnering with St. Jude Children's Research Hospital, TicketSmarter is proud to be the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events.
 
ABOUT VAN WAGNER SPORTS – Van Wagner Sports, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world's biggest sporting events. www.vanwagner.com